关键词: 信息需求 传播途径 贫困农村社区 人际交流

Abstract:

In the poor rural community of China, farmer＇s needs on information depends largely on their activities in production and livelihood levels, by which there ore some differences among subsistence farmers, specialized farming and livestock farmers as well as part-time farmers. More information on new varieties is needed by subsistence farmers, while specialized farmers focus more on marketing information and oil other agricultural related information.Those part-time farmers concentrate on information of non-farming opportunities. Accessing information related, subsistence farmers rely more on inter-personal communication approach, while other two lypes of farmers use more mass media or internet to meet their requirements on information based on inter-personal communication approach. There exists on information delivery model within the community from farmers with higher information density to other farmers with lower one. The position of farmers in the community with difference of dominant group and vulnerable group is determined by the amounts of information possession, which in turn strengthens their original advantage and disadvantage situations in accessing fudher information.

Key words: information needs, information delivery approach, poor rural community, inter-personal communication