消费者对认证食用农产品认知度和购买行为的实证研究——以山东、湖北和四川三省大中城市消费者调查为例

›› 2007, Vol. 9 ›› Issue (6): 78-83.

消费者对认证食用农产品认知度和购买行为的实证研究——以山东、湖北和四川三省大中城市消费者调查为例

王芳李欣陈松钱永忠

中国农业科学院农业质量标准与检测技术研究所,北京100081

收稿日期:2007-11-02 修回日期:2007-11-25 出版日期:2007-12-15 发布日期:2009-10-19
通讯作者: 钱永忠，研究员，主要从事农产品质量安全和农业标准化研究。E-mail：qyzeaas@ l63．com
作者简介:王芳|副研究员|博士|主要从事农产品质量安全和农业标准化政策、法规和经济学研究。Tel：OlO_68975773-86；E—mail：wangfangl125@126．corn
基金资助:
中国农业科学院2007年科技基金项目”认证食用农产品消费者认知度和购买行为研究”资助.

Case Study about Consumers＇ Recognition and Purchasing |Behavior for Certified Edible Agro-products --Taking Investigation on Consumers of Big and Medium Cities in Hubei, |Shandong and Sichuan Provinces as Examples

WANG Fang, LI Xin, CHEN Song, QIAN Yong-zhong

Institute of Quality Standards and Testing Technology for Agro-products, |Chinese Academy of Agricultural Sciences, Beijing 100081|China

Received:2007-11-02 Revised:2007-11-25 Online:2007-12-15 Published:2009-10-19

摘要/Abstract

摘要：

选择我国东中西地区山东、湖北和四川三省的济南、泰安、武汉、孝感、成都和攀枝花六个大、中城市消费者进行认证食用农产品认知度和购买行为的问卷调查，通过描述性统计分析和logistic计量模型分析，找出影响消费者购买认证食用农产品的主要因素，提出相关的研究结论和政策建议。

关键词: 认证食用农产品认知度购买行为 logistic模型

Abstract:

Questionnaires were conducted for consumers in 6 big and medium cities as Wuhan and Xiaogan in Hubei province,Jinan and Tai-an in Shandong province,Chengdu and Panzhihua in Sichuan province,to investigate their purchasing behavior and recognition for certified edible agro-products. Descriptive statistical analysis and logistic computation modeling analysis were utilized to find out major factors influencing their ability purchasing certified edible agro-products. Relevant research conclusions and suggestions for policy makers were put forward.

Key words: certified edible agro-products, recognition , purchasing behavior ;logistic model

中图分类号:

F320

王芳李欣陈松钱永忠. 消费者对认证食用农产品认知度和购买行为的实证研究——以山东、湖北和四川三省大中城市消费者调查为例[J]. , 2007, 9(6): 78-83.

WANG Fang, LI Xin, CHEN Song, QIAN Yong-zhong . Case Study about Consumers＇ Recognition and Purchasing |Behavior for Certified Edible Agro-products --Taking Investigation on Consumers of Big and Medium Cities in Hubei, |Shandong and Sichuan Provinces as Examples[J]. , 2007, 9(6): 78-83.

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