关键词: 粮食加工业;战略转型;核心能力;品牌

Abstract:

This paper studies the strategic transformation path model of Chinas grain food processing industry under new economic situation. On the basis of analyzing present status of Chinas grain food processing industry, combined with the major business of food processing industry, this paper puts forward the strategic transformation path model of core competency, and proposed the transfer and evolution models for different business, so as to provide theoretical and practical support for the development of Chinas grain food processing industry.

Key words: grain food processing industry, strategic transformation, core competency, brand