Abstract:

Being an advanced model for agricultural product production and sale, “Farmer\|Supermarket Direct\|Purchase” is rising gradually in China. It is a modern circulation model that achieves “business, farmer, and consumer” tripartite win. Information service is an important link of the model. Through observing the related elements of information services, this paper analyzed the 3 information service ingredients, namely information principle, user demand, and information service modes, in “Farmer\|Supermarket Direct\|Purchase”, and summarized the related problems occurred during information services in “Farmer\|Supermarket Direct\|Purchase” model. At the same time, the paper provided several measures for studying “Farmer\|Supermarket Direct\|Purchase” information services as references. It also provided thoughts for soling problems occurred in agricultural products unmarketable in origin of production, over\|priced in terminal markets, and low stability in agricultural products production. This paper is of great significance for promoting agricultural product circulation within China, realyzing balance between agricultural product supply and demand, stabilizing market prices of agricultural products, and satisfying consumers demands.

Key words: Farmer\, Supermarket Direct\, Purchase, information service, supply chain, user demand, service mode

摘要：

“农超对接”作为一种先进的农产品生产销售模式，在我国逐步兴起，它是一种实现“商家、农民、消费者”三方多赢的农产品现代流通模式，信息服务是这种模式的一种重要的环节，从信息服务的相关要素入手，通过对“农超对接”模式中信息服务三个要素，即信息服务主体、用户需求和信息服务方式进行分析，归结出“农超对接”模式中信息服务出现的相关问题，并针对这些问题提出相应的解决措施，为研究“农超对接”模式中的信息服务提供参考，为彻底解决农产品产地滞销、销地价格过高以及农产品生产稳定性差等问题提供解决思路，这将对促进我国农产品流通、实现农产品供需平衡、稳定农产品市场价格、满足居民消费需求都具有重要的意义。

关键词: 农超对接；信息服务；供应链；用户需求；服务方式