Abstract:

the agriculture science and technology would became one of four greatest science and technologies meeting exhibition in our country industry, becoming the well-known brand of the national agriculture exhibition meeting,and having the importance of contribution towards solving our country ＂Agricultures, Village, Peasant＂. This paper applies the system analysis method, on the base of inquiring into the general function of the agriculture science and technology. First, analyze the general function of agriculture science and technology meeting exhibition industry, including the demonstration function, trade function, communicating function, expanding function and demonstration fundion; Second,with individual cases, unique agriculture city Yang Lingin our country, concretely displays individual function of the agriculture science and technology exhibition meeting in detail. Finally, the paper puts forward corresponding suggestion of supporting these functions .

Key words: the agriculture science and technology meeting exhibition Industry, the function of agriculture science and technology meeting exhibition industry, Yangling

摘要：

农业科技会展业已跻身全国4大科技会展业，成为全国农业展会的知名品牌，对解决我国“三农”问题有着重要的贡献。利用系统分析法，在剖析了农业科技会展业内涵的基础上，首先探讨了农业科技会展的一般功能，包括展示功能、交易功能、交流功能、推广功能和示范带动功能，接着以全国唯一的农科城——杨凌的农高会为个案．具体详细地阐述了农业科技会展的个性功能，最后提出了如何维护以上功能的相应保障措施。

关键词: 农业科技会展业 农业科技会展业功能 杨凌