关键词: 农超对接；信息服务；供应链；用户需求；服务方式

Abstract:

Being an advanced model for agricultural product production and sale, “Farmer\|Supermarket Direct\|Purchase” is rising gradually in China. It is a modern circulation model that achieves “business, farmer, and consumer” tripartite win. Information service is an important link of the model. Through observing the related elements of information services, this paper analyzed the 3 information service ingredients, namely information principle, user demand, and information service modes, in “Farmer\|Supermarket Direct\|Purchase”, and summarized the related problems occurred during information services in “Farmer\|Supermarket Direct\|Purchase” model. At the same time, the paper provided several measures for studying “Farmer\|Supermarket Direct\|Purchase” information services as references. It also provided thoughts for soling problems occurred in agricultural products unmarketable in origin of production, over\|priced in terminal markets, and low stability in agricultural products production. This paper is of great significance for promoting agricultural product circulation within China, realyzing balance between agricultural product supply and demand, stabilizing market prices of agricultural products, and satisfying consumers demands.

Key words: Farmer\, Supermarket Direct\, Purchase, information service, supply chain, user demand, service mode