Journal of Agricultural Science and Technology ›› 2017, Vol. 19 ›› Issue (11): 49-58.DOI: 10.13304/j.nykjdb.2017.0034

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Research on Evolution Mechanism of Garlic Industry Information Ecological Chain Under Perspective of Industry Chain Integration

ZOU Jiaqi, DONG Xueyan*   

  1. College of Economy and Management, Shandong Agricultural University, Shandong Taian 271018, China
  • Received:2017-01-17 Online:2017-11-15 Published:2017-03-10

产业链整合视角下大蒜产业信息生态链的演进机理研究

邹嘉琦,董雪艳*   

  1. 山东农业大学经济管理学院, 山东 泰安 271018
  • 通讯作者: 董雪艳,教授,博士生导师,研究方向为农业经济管理。E-mail:tscleardong@126.com。
  • 作者简介:邹嘉琦,博士研究生,研究方向为农业经济管理。E-mail:zjq827@126.com。
  • 基金资助:
    山东省社会科学规划研究项目(15CGLJ27)资助。

Abstract: Information management is the basic solution to relieve the market price fluctuations in various industries of China in the era of big data. On the basis of studying the existing information ecological chain, this paper put forward for the first time the concept of garlic industry information ecological chain from the horizontal and vertical integration of industrial chain, and proposed that it was an effective way to optimize the integration path for garlic industry by building an information ecological chain. According to evolutionary game theory and method, the symmetric and asymmetric evolutionary game models of garlic growers, dealers and government regulators were constructed in turn, by analyzing its game evolution process, making value judgments about their evolutionary stable strategy. The study results showed that reducing the costs involved in the information ecological chain, increasing the excess returns of information disclosure, and strengthen the punishment by government supervision department, would accelerate the chain information circulation of garlic industry, promote the efficiency of garlic industry information ecological chain. These results would be of important and practical significance to the healthy development of garlic industry.

Key words: garlic industry, industrial chain integration, information ecochain, evolution mechanism, evolutionary game

摘要: 大数据时代,信息管理是缓解我国各产业产品市场价格波动的根本途径。在已有信息生态链研究的基础上,从产业链横向、纵向整合的角度,首次提出大蒜产业信息生态链的概念,认为构建信息生态链是优化大蒜产业整合路径的有效方式。依据进化博弈理论和方法,依次构造大蒜种植商、经销商以及政府监管部门之间的对称和非对称进化博弈模型,分析其博弈演化过程,并判断各自的进化稳定策略。研究表明,降低信息生态链的参与成本、增加信息披露的超额效用,以及强化政府监管部门的惩罚力度,将会加快大蒜产业链的信息流转,促进大蒜产业信息生态的高效运行,对大蒜产业的健康发展具有重要现实意义。

关键词: 大蒜产业, 产业链整合, 信息生态链, 演进机理, 进化博弈