Abstract:

Science and technology has been always playing an important role in modem agriculture development and new socialist countryside construction. Large number of agricultural technologies and achievements can be transformed into productivity through comprehensive application of farmers via effective communication means. The existing traditional agricultural extension system can hardly meet with the requirements of socialist marketing economic devel- opment. Many agricultural sci-tech communication practices are still lack of theoretical guidance. Based on the above reasons, the discipline development framework of agricultural science and technology is put forward. The Objective is to strengthen the communication research on extension practices and to enlarge agricultural sci-tech communication talents via discipline development, so as to put more and more vitality into the establishment of new agricultural sci- tech extension service system and to further promote the development of sci-tech innovation and rural economy in China.

Key words: agricuhural science and technology, communication science, discipline development

摘要：

科学技术在发展现代农业和建设社会主义新农村的过程中发挥着重要作用。只有通过有效的传播手段,大量的农业科学技术和成果才能为广大农民所应用并真正转化为现实生产力,而我国传统的农业技术推广体系已难以满足社会主义市场经济日益发展的需求,大量农业科技传播实践活动尚缺乏有效的理论指导。基于此,通过大量调研,提出了建设农业科技传播学科的发展构想。以期通过学科建设,加强农业科技实践活动的传播学研究;通过人才培养,充实农业科技传播队伍,为我国新型农业科技推广服务体系的构建注入活力,进而推动我国农业科技创新和农村经济的发展。

关键词: 农业科技 传播学 学科建设