Abstract:

This paper studies the strategic transformation path model of Chinas grain food processing industry under new economic situation. On the basis of analyzing present status of Chinas grain food processing industry, combined with the major business of food processing industry, this paper puts forward the strategic transformation path model of core competency, and proposed the transfer and evolution models for different business, so as to provide theoretical and practical support for the development of Chinas grain food processing industry.

Key words: grain food processing industry, strategic transformation, core competency, brand

摘要：

研究新经济形势下中国粮食加工业的战略转移路径模型。在分析中国粮食加工业现状、战略转型必要性和方向的基础上,结合粮食加工业的主要经营业务,提出基于核心能力转移的战略转型路径模型,以及不同业务的转移与演化模型。以期为中国粮食加工业的发展提供理论和实践支持。

关键词: 粮食加工业;战略转型;核心能力;品牌