With the rapid economic development and the impact of the coronavirus, goat milk and its products are more and more favored by consumers, and the goat milk industry has also become the second largest dairy product consumption industry in China. However, the goat milk industry has recently faced bottlenecks. The industry develops with the standards which is the guideline for the industry, and the quality safety of raw goat milk is the first checkpoint for the goat milk industry. The lack of standards is the main reason why the current goat milk industry faces bottlenecks. This paper systematically sorted out the status quo of the standards and the regulatory mechanism of raw goat milk. It was found that there were some problems in the current standard of raw goat milk, such as mixed use of national standard cattle and sheep, low social participation in standard formulation, long standard age, and imperfect supervision and implementation system. Combined with the current situation of the goat milk industry, corresponding countermeasures and suggestions were put forward from the aspects of speeding up the formulation of national standards and improving the supervision system and mechanism.